Varnishes, metallic and fluorescent inks, print on foils and embossing are examples of a classic output mismatch – there’s no way you will get an accurate preview of these on a computer screen. WYSINWYG – “what you see is not what you get”! Whether the limits are 240% or 300%, it is easy to check and automatically reject the artwork if it exceeds the limits and return it to the designer.ģ. TIC is the Total Ink Coverage, TAC is the Total Area Coverage Your print shop will keep you posted on the ink limit for your job (that’s why you need to involve them during the design stage). The ink limit changes depending on the type of paper you’re printing on, as well as the kind of press you’re using. Hence, it is important to make sure that the ink doesn’t exceed a certain amount called the ink limit. And pages start to stick together because the ink doesn’t dry properly. That’s a lot of ink for a printing press to handle. With four process inks, you can have up to 400% of the process colors on paper. When the designer submits an artwork for approval, the system will make this check and reject the artwork automatically if its not acceptable.Įach ink color hits the paper and combines with another to create a mixture of the two colors. Spot colors are best used in the following circumstances:ĭepending on factors like the printing method adopted and the substrate used, the brand can set the number of colors that can be used. Each spot color you use will generate an additional spot color printing plate for a printing press, increasing your printing costs. When spot colors are converted into process colors, the outcome is usually not the same. The printer usually gets a job to print in process colors (CMYK) but finds that the artwork supplied has multiple spot colors in it. Knowing the number of colors used in an artwork is important. Let me share some examples of how our clients (CPG Brand Owners) are leveraging the power of pre-flight. This implies that designers should pre-flight the Artworks before sending them to their agency or printer. Like any process, the more upstream a problem is detected, the easier and cost effective it is to fix them. These six words capture the essence of pre-flight.
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